Understanding cookies and their role in online browsing is crucial for safeguarding your privacy. Cookies, small text files dropped by websites onto your device, serve important functions but also have implications for data collection.
Protecting your online privacy might seem overwhelming. Thankfully, a basic understanding of cookies can help keep unwanted eyes away from your internet activity.
What are Cookies? And how they works?
Ever wondered how websites remember your preferences? Enter cookies – these tiny text files hold essential data, like your username and password, to recognize your computer within a network. Among them, HTTP cookies are the stars, refining your web experience by identifying individual users.
When you connect to a server, it crafts a unique ID and attaches it to a cookie, personalized for you and your device. This ID allows the server to deliver tailored information when the cookie is exchanged between your computer and the network.
Different Types of Cookies
Next, we will show you the classification of Cookies that you will find on our platform.
At illow, we provide users with the classification of cookies by determining them according to their main functions or objectives as follows:
- Necessary Cookies: Necessary cookies, also called essential or strictly necessary cookies, are vital for a website’s basic operation. They enable core functions like page navigation, secure area access, and basic user authentication. These cookies are essential for proper website functioning and services that users explicitly need. They don’t need user consent due to their fundamental importance.
- Statistics Cookies: Also known as Analytics cookies, track user interactions on websites to gather data about page visits, time spent, and clicks. This helps improve site performance and user experience. Data is usually collected anonymously and used for insights into user behavior and content optimization.
- Marketing Cookies: Marketing cookies, also known as advertising cookies, are used on websites to track user activity and gather information about their browsing habits. These cookies are primarily employed to display relevant and personalized ads to users based on their interests and online behavior. This information is utilized to create user profiles and audience segments, enabling advertisers to target their messages more effectively.It’s important to note that marketing cookies require user consent before being used on a website. Users must have the option to accept or reject these cookies, and clear information is typically provided to them about how their data will be used for advertising purposes.
- Preference Cookies: Preference cookies, also known as preference or customization cookies, are used on websites to remember user preferences and settings. These cookies store information such as language preferences, font sizes, color schemes, and other customizable options chosen by the user. The purpose of preference cookies is to enhance the user experience by tailoring the website to individual preferences.
Unlike some other types of cookies, preference cookies typically do not track users across different websites or gather personal information.