Lei Geral de Proteção de Dados – BR 🇧🇷

Understanding cookies and their role in online browsing is crucial for safeguarding your privacy. Cookies, small text files dropped by websites onto your device, serve important functions but also have implications for data collection. To address privacy concerns, global regulations such as the Lei Geral de Proteção de Dados (LGPD) have been implemented. Prioritizing data protection is essential in today’s digital landscape.

What are Cookies?

Cookies act as small text files that websites store on your device during online exploration. Processed and stored by your web browser, cookies play essential roles in website functionality. However, it’s important to recognize their potential to store significant data that could identify you without your consent. Consequently, various regulations worldwide focus on protecting our data and privacy.

LGPD & Cookies

In order to obtain valid consent for LGPD cookies, it’s important for data controllers to give the option to opt out. This information should be presented in simple and easily noticeable language. In such cases, the data controller should provide individuals with a straightforward and free process to revoke their consent. If an individual chooses to do so, the data controller must respect their decision and refrain from processing any data for which consent had been given previously.

So, with this in mind, your LGPD Cookie Banner should have the following:

• Begin with Clear “Accept Cookies” Button: Opt-in consent should be evident in the text and button of the cookie banner, making it clear that clicking the button signifies the user’s agreement to enable cookies.

• Offer Option to Reject Cookies: The cookie banner should inform users that they can decline data collection consent and provide a corresponding button.

• Provide Detailed Information About Cookie Use: The cookie banner should clearly explain why the website uses cookies, whether for analytics, advertising, or social media purposes.

• Disclose Third-Party Data Sharing: If the website shares data collected through cookies with third parties, this information should be communicated in the cookie banner.

• Link to the Website’s Cookie Policy: The website should provide additional information about the cookies in use, including a comprehensive list.

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