Colorado Privacy Act – Colorado, USA 🇺🇸
Understanding cookies and their role in online browsing is crucial for safeguarding your privacy. Cookies, small text files dropped by websites onto your device, serve important functions but also have implications for data collection. To address privacy concerns, global regulations such as the Colorado Privacy Act (CPA) have been implemented. Prioritizing data protection is essential in today’s digital landscape.
What are Cookies?
Cookies act as small text files that websites store on your device during online exploration. Processed and stored by your web browser, cookies play essential roles in website functionality. However, it’s important to recognize their potential to store significant data that could identify you without your consent. Consequently, various regulations worldwide focus on protecting our data and privacy.
CPA & Cookies
If your website is already compliant with California’s CCPA, you’ll be pleased to know that the opt-out button required by the CCPA aligns with the opt-out requirements of Colorado’s CPA.
Differing from the conventional opt-in approach, the Colorado Privacy Act operates on an opt-out basis, granting Colorado users the ability to decline the tracking, sale, and utilization of their personal data, particularly for targeted advertising and profiling purposes.
So to comply with CPA your cookie banner should count with the following:
- Include a Button to Reject Cookies: Although it does not specifically clarify a button as in other cases, we must provide an opt-out option that “takes effect immediately and is consistent.”
- Do Not Sell Button: Include a prominent “Do Not Sell My Personal Information” link or button on the homepage for users to opt-out of personalized advertisements.
Be compliant with illow!
At illow, we understand the complexities of complying with global Data-Privacy regulations. Our cookies consent solution ensures effortless compliance.
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