Act on the Protection of Personal Information – JA 🇯🇵
Understanding cookies and their role in online browsing is crucial for safeguarding your privacy. Cookies, small text files dropped by websites onto your device, serve important functions but also have implications for data collection. To address privacy concerns, global regulations such as the Act on the Protection of Personal Information (APPI) have been implemented. Prioritizing data protection is essential in today’s digital landscape.
What are Cookies?
Cookies act as small text files that websites store on your device during online exploration. Processed and stored by your web browser, cookies play essential roles in website functionality. However, it’s important to recognize their potential to store significant data that could identify you without your consent. Consequently, various regulations worldwide focus on protecting our data and privacy.
APPI & Cookies
APPI specifically requires “opt-in consent” for the use of PRI (Personalized Recognizable Information). PRI differs from Personal Information as it doesn’t directly identify individuals, but with the help of additional data elements, it can be used to create profiles and identify users. Therefore, it’s recommended that companies using third-party advertising cookies (such as those used for targeted advertising and marketing) and social plug-in tracking cookies utilize a cookie consent banner that seeks “opt-in consent” from users.
This regulation, unlike others, is much stricter and clearer regarding the storage of personal data. Therefore, at illow, we recommend that to comply smoothly with this, taking into account the concepts of personal data and their distinct difference, your cookie banner should include the following:
- Include a Button to Reject Cookies: Although it does not specifically clarify a button as in other cases, we must provide an opt-out option that “takes effect immediately and is consistent.”
- Do Not Sell Button: Include a prominent “Do Not Sell My Personal Information” link or button on the homepage for users to opt-out of personalized advertisements.
Be compliant with illow!
At illow, we understand the complexities of complying with global Data-Privacy regulations. Our cookies consent solution ensures effortless compliance.
With illow’s GLOBAL cookie banner, achieving APPI compliance is just a click away you! Don’t you think it could be that easy? Start our 10 days FREE TRIAL and find out!