Michigan Personal Data Protection Act- Michigan, USA 🇺🇸
Understanding cookies and their role in online browsing is crucial for safeguarding your privacy. Cookies, small text files dropped by websites onto your device, serve important functions but also have implications for data collection. To address privacy concerns, global regulations such as the Colorado Privacy Act (CPA) have been implemented. Prioritizing data protection is essential in today’s digital landscape.
What are Cookies?
Cookies act as small text files that websites store on your device during online exploration. Processed and stored by your web browser, cookies play essential roles in website functionality. However, it’s important to recognize their potential to store significant data that could identify you without your consent. Consequently, various regulations worldwide focus on protecting our data and privacy.
MPDPA & Cookies
The Michigan Personal Data Privacy Act is a proposed legislation designed to establish privacy rights for consumers in Michigan. It introduces specific requirements for entities regarding the handling and sale of personal data.
Initially introduced in September 2022, the bill is not yet in effect, and its future remains uncertain. In this article, we’ll explore ways to safeguard your interests in anticipation of its potential implementation.
While the rules regarding privacy consent are not clear, everything would suggest that the website should obtain explicit user consent. Therefore, we recommend integrating an Opt-in Consent as follows:
- Include a Button to Accept Cookies: The text in the cookie banner and the button must make it clear that by clicking the button the user agrees to the deployment of cookies.
- Include a Button to Reject Cookies: Although it does not specifically clarify a button as in other cases, we must provide an opt-out option that “takes effect immediately and is consistent.”
- Provide Detailed Information About Cookie Use: The cookie banner should contain information about why the website uses cookies. For example, does it collect data for analytics, advertising, or social media purposes?
- Alert the User if the Website Shares Data with Third Parties: If the website shares the data collected through cookies with third parties the cookie banner should explain this.
- Link to the Website’s Cookie Policy: Here the website will provide further information about the cookies in use on the site, including a list of all the cookies.
- Include a Link to the Cookie Settings: This isn’t required under GDPR as long as users have the choice to reject all cookies. However, it does have the benefit of allowing users who would otherwise reject all cookies to permit some forms of data collection.
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